INTRODUCING

TRIMLY SHOE TREES

KEEP YOUR SHOES LOOKING NEW FOR LONGER

Luxury Hangers

Care and display your suit as the tailor intended

The Boot Black Collection

SHOE CARE

Artisan level care without the fuss

Introducing Boot Black

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News

Tips For Buying Men's Dress Shoes

Tips For Buying Men's Dress Shoes

Men buy shoes for a variety of reasons. Style, utility, interest, I can go on. But two considerations that every man would agree is important when purchasing dress shoes is that the shoe fits well and will not fall apart within months of purchase. Ill-fitting shoes are often uncomfortable and bad...

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Shoe Care Know-How: Smooth Leather

Shoe Care Know-How: Smooth Leather

A pair of well-maintained shoes will lift the look of any ensemble. Good shoe care will also extend the life of  leather shoes and keep them looking new for longer. In this no-fuss guide to smooth leather shoe care, we give you the know-how to properly maintain your shoes.  Shoe...

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Sticky Boot Trees: Cause And Remedy

Sticky Boot Trees: Cause And Remedy

Why Boot Trees Can Get Stuck? While I've only received positive feedback about our Chelsea Boot Trees, boot trees in general are a little more complex to remove than regular shoe trees. Size, shape and fit of the boot notwithstanding, a more common cause is related to the materials within the...

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James Seaford's Trimly

Wardrobe maintenance and shoe care were never a part of James' career plan. However, a passion for looking after his ‘kit’ from his days in the Australian Army, and frustration over the lack products on the market, led him to create Trimly.

Trimly is about providing Australian men and women quality shoe care products and wardrobe accessories, which will extend the life of their quality clothing and footwear. 

Our aim is for you to display and care for your kit as the tailor and shoe-maker intended.