About Us
What made us. What drives us.
This is our story
Trimly is a proudly Australian-owned and operated company that designs, produces, and retails premium shoe trees, footwear, and shoe care products. At the heart of Trimly is a deep commitment to customer service, an unwavering focus on quality, and a passion for reducing leather waste from shoes ending up in landfill. Our mission is simple: to empower our customers to always put their best foot forward with Trimly products.
We believe that good shoe maintenance is an essential habit of an upwardly mobile individual.
Whether your style is polished and professional, rugged and carefree, or casual and stylish, proper shoe care reflects not only respect for yourself but for those around you.
We reject fast fashion and champion sustainability through quality and maintenance.
Each year, 25 million pairs of shoes end up in Australian landfills. We believe that with proper care, quality shoes can last years—if not decades—helping to reduce this waste.
We place our customers at the centre of everything we do.
At Trimly, we walk in our customers’ shoes—literally and figuratively. Our team is driven by empathy, listening closely to feedback to continually improve and provide solutions that make our customers’ lives better.
Our mission is simple: to help you
Put your best foot forward
"If your shoes are shined, your best foot is already forward."