Best foot forward

We believe that good shoe maintenance is an essential habbit of an upwardly mobile person.
Australian men and women are investing in their feet like never before and we aim to make available to them high quality shoe care products.

We reject fast fashion and believe in sustainability through quality and maintenance. More than 25 million shoes end up in Australian landfill every year - many needlessly. With some basic care, and the right products, we can dramatically reduce the amount of shoes we throw away.

Since 2016, Trimly has brought to Australia a line of high quality cedar shoe trees and shoe care products from the world's premier shoe care brands. Trimly's shoe tree line is in demand around the world and our modest success is hard-won through a strategy of putting the customer at the centre of everything we do.

Our goal is to help you put your best foot forward.