Last Saturday, Trimly made our first public appearance at the Festival of Steve - Melbourne’s largest celebration of the ‘modern man’ - alongside some of the city's best fashion makers, designers and merchants. Now in its fifth year, the event was hosted at the impressive Kelvin Club, whose sumptuous interior from another era boded surprisingly well with the theme for the day, Melbourne’s modern gentleman.
The Trimly team arrived early at the Kelvin Club, located in one of Melbourne’s many laneways, on one of Melbourne’s superlative winter mornings. The team quickly went to work setting up the booth and getting ready for the beginning of the festival. We really looked forward to meeting festival attendees and having the opportunity to talk all things shoe care and wardrobe maintenance.
From the moment the doors opened at 11am, we enjoyed a steady flow of festival goers eager to learn more about Trimly and our wares. We were busy for most of the day; meeting people, chatting about what we do and explaining how each item worked. Many of the festival goers were very passionate about their own shoes and equally interested in the shoe care products we carried on the day.
(Trimly on trestle, replete with our range of Shoe Care and Wardrobe products)
Popular on the day were our Premium Shoe and Boot Trees, displayed in some of our preferred footwear (Loakes, Church's and R.M. Williams boots). The Boot Black shoe polish range drew the interest of many a shoe enthusiast, as its creator, Yuyu Hasegawa, recently won an international shoe shine competition at London Super Trunk 2017. The Butler Luxury Hangers drew much admiration for their style and craftsmanship. The Chup Socks were a crowd pleaser with their unique Scottish twill patterns catching the eye. We also showcased a range of classic shoe laces in six stunning colours from local Melbourne web store Showlace.com.au.
We also got opportunities to check out some of the amazing products on display. Standouts for us included Farrah - Life Equipment’s award-winning leather belts, KimShu’s bespoke leather ties, all of the Melbourne Watch Company’s timepieces and the beautifully tailored suits from Carl Nave.
To mark the occasion, we ran a competition to give away a Trimly Valet Shoe Care Kit, a sure upgrade to anyone’s shoe care kit. The winner will be announced later this week once the prize is drawn.
We could not be happier with the whole Festival of Steve experience, and the day was a real success. The chance to meet our industry peers, existing customers and festival goers coincided with the launch of our new website. The opportunity to meet with and talk to some the city’s more successful entrepreneurs and industry influencers, proved to be a well of useful ideas and suggestions and the potential for future collaborations. Watch this space!
A huge thank you to Sally Mackinnon - Stylist For Men for providing us the opportunity to attend this year and all the Festival of Steve organisers. Thank you also to everyone who came along and for your encouragement on the day. We hope to see you again soon.
The Trimly Team.